Business Marketing Services: A Mexican Approach

Abstract

As a fundamental part of people well-being, education has taken a preponderant and decisive role not only for the growth and intellectual consolidation of those privileged in this process. But also, nowadays education maintains a close relationship with labor markets, so education is now considered quite an important part of social and economic development of many countries. In this context, universities exist in the global environment under the new approach of the World trade Organization (WTO) to value education as a private good. Education is being a part of the agreements negotiated under the umbrella of the WTO which is looking for the freedom of the educational market.