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https://ri.ujat.mx/handle/20.500.12107/1959Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.rights.license | http://creativecommons.org/licenses/by-nc/4.0 | es_MX |
| dc.date.accessioned | 2018-04-10T03:28:50Z | - |
| dc.date.available | 2018-04-10T03:28:50Z | - |
| dc.identifier.uri | http://ri.ujat.mx//handle/20.500.12107/1959 | - |
| dc.description | Objective: Identify the academic education modality offerings in health marketing in Ibero-America.<br /> Materials and methods: Descriptive observational research. Questionnaire by email, online documental review. Universe made up of representatives<br /> of the Ibero-American Health Marketing Network (henceforth referred to by its Spanish acronym RIMS) and teachers involved with the subject in<br /> 20 Ibero-American countries in 2015; non-probability convenience sampling used. The questionnaire was answered in 17 countries. The summarized<br /> information is presented in absolute frequencies and percentages.<br /> Results: In all of the countries that answered the questionnaire, some form of health marketing modality is offered. "Lack of understanding of the need<br /> to offer various modalities to train health professionals and managers in marketing" was given as the main reason for its absence in academic education<br /> in health sciences. Most of the countries (82.4 %) state that they have teachers trained in the subject. The modalities most offered are: master’s degree<br /> subject (24.39 %), courses (19.5 %) and diplomas (17.07 %).<br /> Conclusions: Insufficient supply of academic education offerings in health marketing and a lack of dissemination of existing ones is a common<br /> denominator to all countries, coupled with a lack of understanding in the public sector of the need to train health professionals in marketing. | - |
| dc.rights | info:eu-repo/semantics/openAccess | es_MX |
| dc.title | Academic education in health marketing in Ibero-America. | - |
| Aparece en las colecciones: | Vol. 16, Núm. 1 (2017) | |
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| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| 7-pdf_20-A.pdf | 488,74 kB | Adobe PDF |  Visualizar/Abrir |
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